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ABERA Indonesia Official
Shopee Abera ID
Strategic Expansion Proposal

ABERA

PARTNERSHIP PROPOSAL FOR ABERA'S BRAND DEVELOPMENT IN INDONESIA

Proposed by Abera
Purpose To identify a strategic partner to establish and grow Abera's business in Indonesia.
Target Market Indonesia, with an initial focus on Java Island.

1. BRAND INTRODUCTION

1.1. About Abera

“Where Science Meets Emotion”

Abera is a skincare brand built on the philosophy “Where Science Meets Emotion.”

We aim to combine a science-led approach to skincare product development with an emotionally engaging beauty experience, helping consumers build confidence through suitable and sustainable skincare routines.

Abera is committed to building a sustainable beauty brand by combining product quality, consumer education, localized marketing, and a customer-centric approach.

Abera Philosophy

Product Quality First
Consumer Education
Localized Marketing
1.2

Product Portfolio

Abera's product portfolio covers the following skincare and personal care categories:

  • Anti-aging skincare: Rejuvenating cream, dark spot serum, and eye-care products designed to address signs of aging around the eyes.
  • Hair care: DHT-targeting shampoo designed to support hair growth.
Indonesia Launch Focus: For the initial launch in Indonesia, Abera plans to prioritize its anti-aging skincare range and identify the most promising hero products based on local consumer needs, competitive positioning, and commercial potential.
1.3

Brand Positioning in Indonesia

Abera aims to position itself in the premium skincare segment, with the potential to move further upmarket as brand awareness and consumer trust grow.

Communication Strategy

Our communication strategy will be localized for Indonesian consumers, combining:

Skincare Education Everyday Situations Creator Storytelling Benefit-driven Content

2. ABERA'S PRODUCTS

2.1. Anti-Aging Skincare

As our core product category, Abera's anti-aging skincare range targets consumers seeking to address visible signs of skin aging, particularly women aged 30–55.

Key Skincare Concerns Addressed:

Reducing the appearance of wrinkles.
Maintaining skin hydration and a plump, smooth appearance.
Improving skin texture and overall appearance.
Helping improve the appearance of uneven skin tone.
Abera Anti Wrinkle and Luminous Cream Top Seller ID

Abera Anti Wrinkle and Luminous Cream

Indonesian Name on Shopee ID:

Abera Krim Penghilang Kerutan (Anti Wrinkle & Luminous Cream) 10 gr - 4D HA, Vitamin E, Peptides

Product Documents Buy on Shopee
Abera Eye Roller Eye Care

Abera Eye Roller – Under-Eye Bag Care

Indonesian Name on Shopee ID:

Abera Eye Roller 10 ml – Mengurangi Kantung Mata & Lingkaran Hitam | Niacinamide, Caffeine

Product Documents Buy on Shopee
Abera Anti Dark Spot Serum Spot Treatment

Abera Anti Dark Spot Serum

Indonesian Name on Shopee ID:

Abera Anti Dark Spot Serum Wajah untuk Flek Hitam, Melasma, dan Kulit Cerah Niacinamide GenoWhite 20ml

Product Documents Buy on Shopee

2.2. Hair Care

Abera Herbal Shampoo DHT Hair Care

Abera Herbal Shampoo DHT

Indonesian Product Listing:

Sampo DHT Blocker Herbal – Anti Rambut Rontok & Menumbuhkan Rambut – Abera Ginseng Caffeine

Formulated specifically to address DHT-induced hair loss and support natural, healthy hair regrowth for the Indonesian market.

Product Documents  Buy on Shopee
3. Strategic Collaboration

3.1. Strategic Objectives

Abera aims to build a strong brand presence in Indonesia through strategic positioning, localized marketing, and sustainable e-commerce growth:

01

Validate Product-Market Fit

Identify the most promising target consumer segments, hero products, product positioning, suitable price ranges, and effective sales messaging for Indonesian consumers.

02

Build Local Brand Awareness

Develop a consistent brand presence through Bahasa Indonesia content, relevant creator partnerships, consumer education, and localized marketing campaigns.

03

Build a Scalable Content Production and Creator Ecosystem

Establish a continuous content production and distribution system combining brand-owned content, UGC (user-generated content), KOL/KOC partnerships, affiliate marketing, and creative testing based on actual performance.

04

Develop a Profitable E-commerce Growth Model

Build an integrated approach to e-commerce operations, traffic acquisition, conversion optimization, promotional campaigns, customer engagement, and repeat purchases.

05

Establish a Foundation for Long-Term Market Expansion

Evaluate opportunities to expand distribution and develop an omnichannel presence once market demand, unit economics, and operational feasibility have been validated.

Abera seeks to collaborate with Rocketindo to build a localized marketing system and accelerate business growth in Indonesia, with a focus on four key service areas: 1. Social Media & Content - 2. KOL/KOC Partnerships - 3. Livestreaming - 4. Facebook–Shopee Integration and Compliance Support

4. CURRENT BUSINESS OVERVIEW

Market Expansion Overview

Abera is expanding its presence in Indonesia, strengthening its brand presence across e-commerce platforms, exploring product demand, and developing a scalable growth model tailored to the local market.

Initial Market Focus

Java Island

Geographic focus: Java Island, with initial priorities in Jakarta, Bandung, and Yogyakarta.

Primary target audience: Women aged 30–55 seeking anti-aging skincare solutions.

Additional potential audiences: Younger consumers and working women interested in skincare, subject to market research findings.

Core product focus: Anti-aging skincare, prioritizing products with strong hero-product potential.

Potential sales channels: TikTok Shop, Shopee, and other relevant commerce and distribution channels based on market opportunities.

Current E-commerce Performance

Abera's current e-commerce storefronts in Indonesia:

Shopee: https://shopee.co.id/abera_indonesia?is_from_login=true TikTok Shop / 


Tokopedia: https://www.tokopedia.com/abera-indonesia-official